The Results Are In!

Brewster, Brewster and Brewster created a survey in order to glean some feedback about how effective our poster was and the results have arrived! We asked some people to anonymously fill out the survey and respond to the following questions:

• Was the poster visually effective?
• What do you think about the poster?
• What questions do you have about the show or the poster?
• Do you feel you understand the event better after viewing the poster?
• Does this poster make you want to see the show?

After analyzing the results, we found that a majority of respondents had a positive opinion of our poster. Some particular elements of the poster that were commented on were the use of visually appealing graphics (specifically the "dripping blood" text), the inclusion of the blog website, and the dates and times of the show. Conversely, some readers were looking for more information, specifically how much the show would cost. Included in our survey was a question entailing how visually effective our poster was, on a scale from 1 to 10, with 1 being visually ineffective and 10 being very visually effective. The average visual effectiveness rating was 8.8 out of 10, a fairly high score.

Every person interviewed said that they were persuaded to see the show after viewing the poster, however, only 50% of people interviewed said they would visit the blog. We found this number a bit low, seeing that the link is included in our poster. This result may mean that either the poster gave enough information about the play that readers thought it wasn't necessary to visit the blog for more information, or that some readers just didn't want to put forth the effort to visit the blog.

Some questions/concerns that we found about our poster, after analyzing the surveys, were mostly involving ticket prices. At the time of publication, ROIAL Players had not yet set a ticket price, so it was impossible to include this in our initial poster. Secondly, we had a few respondents that were confused about the nature of the show. One response specifically stated: "It doesn't really seem to illustrate a comedy". In revisiting the poster, some slight changes could have been made to make that point clear to the reader.

Overall, our survey confirmed our initial thought that our poster is an effective advertising tool for the show. We hope that it drums up enough interest in our show to really pull in people to come see it.
By the way, THE SHOW OPENS IN ONE DAY!!!
GET EXCITED PEOPLE!!!
CHECK OUR OUR FACEBOOK EVENT PAGE, OR EARLIER POSTS, FOR MORE INFORMATION!!!
http://www.facebook.com/event.php?eid=155405097049&index=1